HERE'S WHAT I WAS DOING BACK IN...
'86:

Catching salamanders in Appalachia

'95:

Failing to see the appeal of cricket

'08:

Investing in early stage startups

NOW

CHRISTMAS SHOPPING!

So... iPhone or Blackberry?

What is it, 1998? iPhone.

Avg. Hours of sleep a night?

7.5 hours - My bed is the best investment I’ve made

Number of Children/Pets?

None - I was never very good with those salamanders!

In Umbria in 2012
Original Employees Current Employees Found a new hat, 1990
WHAT WAS THE COMPANY'S ORIGINAL NAME?

 

Oh you had to ask, didn’t you?

 

It was SSAW - which stood for Spring/Summer and Autumn/Winter, the two main fashion seasons - or a horror film. You decide.

MY 5 CLOTHING MUST-HAVES
I came up with the idea for my company when living with three fashion-obsessed women in 2007, watching them shop online and thinking there had to be a better way.
After getting the idea for the company, what was the first thing you did?

Convince Seb, my cofounder, to join.

What did you want to be when you grew up?

I wanted to be either a tennis player or a lawyer, because I liked arguing - then I saw John McEnroe and realized I didn’t have to choose!

One thing that you’ve learned is bullshit?

Good things come to those who wait.

GUILTY PLEASURES INCLUDE
1 Man, 1 Woman you admire?

Jeff Bezos

The Queen

Browser Homepage?

The secret Lyst team blog

University attended?

Cambridge

Private school as a lad in 1994
5 Must-Haves for the new office?

An amazing event space - why we moved into an art gallery

To be in the center of Shoreditch

Greenery on our doorstep

Room for us to grow!

It had to feel like home - when it's right, you just know.

London according to Chris

 

Hampstead Heath in the winter

 

London Fields in the summer

 

Favorite Restaurant - Polpo

 

Favorite Pub - Seven Stars

 

Mary Magdalene church in Richmond (where I got married)

 

Shoreditch House

 

Lyst Studios (Love our new office)

Fashions change, but style endures.

Pram in 1983, Age 1

 

Being a pirate at age 10

Instagram / Twitter: @chrismorton | @lyst